News Release
Immediate Release

FNA Exposes Industry Excessive Profits

Farmers of North America reinforced its previous claim of excess profits in the herbicide industry, pointing to a new product entering the market this spraying season.

Claiming that within a 30 day period manufacturers managed to shave $60 million off their prices for a single product type, FNA declared that farmers need manufacturers to provide genuinely competitive prices now more than ever.

"Many farmers have had a crisis year," according to FNA Analyst Darren Palendat, "For those who were able to spray these savings may make the difference between breaking even or going more heavily into debt."

Palendat said that competitive input prices will be critical to farmers next season as they work to recover from the flooding disasters this year.

To bolster its case on excess pricing, FNA announced that at the conclusion of its first selling season for the new generic herbicide, Aurora, it has documented what FNA is calling "the Aurora Effect," taking credit for major price declines on competing grassy weed control products.