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The Mission of Farmers of North America is simple, clear and unique:
To Improve Farm Profitability.
This is the sole reason FNA exists, and to this end all of our efforts, every position, every expenditure of money, resources and time must somehow link back to and be measured by the mission.
FNA aims to achieve this mission through the following means:
- 1. Reduce costs for member farmers (the input costs side)
- 2. Improve revenue earned on outputs (the marketing side)
- 3. Whenever necessary, to advocate for regulatory change where existing regulations suppress farmers' ability to make profit.
Note that our mission is NOT to improve farm incomes. That would be too broad because it could include, for example, lobbying governments to provide income support payments. Such payments can increase farm incomes but they do not improve profitability.
Instead, FNA believes that farmers should be able to reasonably expect the same margins of profit as other businesses in similar industry sectors, in terms of return on investment in the areas of:
- 1. Capital
- 2. Management
- 3. Labour
It must be made clear that FNA is not a policy organization, and does not involve itself in policy debates except and unless forced to do so by external factors, when such involvement is needed to further the organization's mission. In other words, FNA will enter into the policy realm as a voice for its members when particular policies or proposed policies have a direct impact on farm profitability.
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