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Thursday, 06 May 2010

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Immediate Release

FNA provides new grassy weed herbicide alternative; MPOWERs farmers to save millions

SASKATOON, SK — Farmers of North America (FNA) announced today that it has teamed with one of its crop protection suppliers to launch MPOWER® Aurora™, a new grassy weed herbicide that will save Canadian farmers tens of millions of dollars every year.

Aurora herbicide contains the active ingredient clodinafop-propargyl, which is also found in the well known herbicide Horizon® NG. This active ingredient provides excellent grassy weed control in spring wheat and durum wheat, a market that is estimated to be in excess of $200 million.

According to FNA’s supplier of crop protection products manager Darren Palendat, “bringing real competition to the grassy weed control market with MPOWER Aurora herbicide has been a priority. Members have demanded that FNA create a competitive alternative to current wild oat products. We have invested significantly over many years to bring this generic herbicide to market.” By working together through FNA, Members are able to improve farm profitability yet again.

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